No matter how brilliant your website may be, it will not do very well without some website promotion. Here are four simple steps to get your website off the ground.The first thing you should always do is submit your site to different search engines. This is absolutely necessary for successful website promotion. Before you present your site to the search engines, you must make sure that it is search engine optimized. The great thing about submitting your site to search engines is that it is usually free and easy.The next step is to submit your website to different directories. This will not only give your site more hits, it will also cause your link popularity to increase. Link popularity, or the number of other web pages linking to your site, is important to web site promotion because it helps search engines rank your website higher.The next first step to help you excel at website promotion is to submit the site to pay per click search engines. Nothing will speed up your website promotion faster, though you do need to have some money to spend. The way that pay-per-click works is that different site owners bid on the amount they are willing to spend on certain keywords. The more you spend on the keyword, the higher up your website will appear on searches. You only pay for the clicks your site actually gets.The final step for website promotion is to exchange links with other sites. Many people move from one website to others through links. Keep in mind that link exchanges need to be beneficial for both websites.